Clients Assessments

For years, the OEMs have insisted that their dealerships use Customer Satisfaction Surveys. This approach helped dealerships to meet the basic expectations of your customers. These surveys have lost much of their usefulness because of the over-coaching of customer responses due to the OEMs’ required adherence to a certain set of scores. These influences have led to a positive bias in scoring that renders the data ineffective. Additionally, these surveys have not been linked to an increase in financial performance. Retentrics deploys an annual Customer Engagement Assessment for your Sales and Service Customers. From this assessment, Retentrics will be able to help you adjust the behaviors of your team, to drive financial performance in sales and service. This assessment has been deployed for several OEMs as a supplement to their satisfaction surveys and has a proven link to areas such as Profit per Vehicle, Products Sold in Financial Services, and Customer Loyalty.